PORTFOLIO
Every project tells a story—not just about the work itself, but about the brand it represents. This portfolio showcases a diverse selection of projects that reflect my experience in content writing across a variety of platforms and formats while also maintaining a consistent and captivating brand identity.
To view my most recent web content work in real time, you can visit the dōTERRA Canada website: www.doterra.com/CA/en
Ecommerce Descriptions
Product Description
dōTERRA Lemon
Product Description
dōTERRA Tea Tree
Product Description
dōTERRA Easy Air®
Product Description
dōTERRA VMG+
Product Description
dōTERRA EO Mega+
Product Description
MetaPWR™ Advantage
Blog Posts
dōTERRA Blog
Shinrin-Yoku: How to Forest Bathe
dōTERRA Blog
Building Sleep Habits with dōTERRA Serenity®
dōTERRA Blog
30-Day Habits Challenge
dōTERRA Blog
Customize Your Routine with MetaPWR™
dōTERRA Blog
Blog Spotlight: MetaPWR™ Advantage
dōTERRA Blog
Blog Spotlight: Birch Essential Oil
Magazine Articles
Spring/Summer 2021
dōTERRA LIVING
Living in Light
with Megan Spolstra
Spring/Summer 2021
dōTERRA LIVING
Finding Your Stride
with Andrea Ryan
Spring/Summer 2021
dōTERRA LIVING
Finding Support Through Family
Spring/Summer 2022
dōTERRA LIVING
Hey There, Beautiful
Printed Materials
Introductory Booklet
Welcome to dōTERRA
I conceptualized, planned, wrote, and designed this piece of printed welcome literature for new dōTERRA members. It is now included in all first-time orders across Canada.
dōTERRA Workbook
30-Day MetaPWR Challenge
This workbook was created as a companion to the 30-Day Habits Challenge blog post as a part of a larger community challenge campaign linked to the launch of MetaPWR Advantage.
dōTERRA eBook
dōTERRA BOGO eBook
eBooks like this one are an educational companion for our bi-annual BOGO promotions. These eBooks are shared with customers via marketing emails, website, and Digital Marketing Kit.
Zoë Freeman | Portfolio 