Professional Summary
Whether I’m building a campaign, launching a new initiative, creating educational content, or optimizing a customer journey, I’m driven by a desire to create experiences that are both impactful and meaningful. I enjoy bringing complex projects to life and finding innovative ways to engage audiences while supporting business goals. While I enjoy the creative aspects of marketing, I am equally energized by the operational side of the work—building working relationships, improving processes, and ensuring that all the great ideas are executed effectively.
I currently serve as Senior Marketing Manager at dōTERRA Canada, where I lead the planning, execution, and optimization of multi-channel campaigns supporting product launches, promotions, sales initiatives, and events. I work closely with cross-functional teams to develop campaign strategies, coordinate creative assets, manage timelines, and ensure consistent messaging across email, web, social media, and other customer channels. My work is driven by a passion for creating customer experiences that are both engaging and measurable.
Before stepping into my current role, I spent several years focused on content strategy and brand communications as a Marketing Content Manager and Senior Copywriter for dōTERRA Canada. During that time, I developed content for websites, e-commerce platforms, blogs, social media, email campaigns, and print materials, helping translate business objectives into compelling stories that informed, inspired, and converted audiences.
My professional journey also includes experience in knowledge management and user education. Prior to my marketing roles, I served as Help Center Project Manager for dōTERRA, where I helped lead the launch of the company’s online help center. Earlier, as a Knowledge Base Author, I authored and maintained a comprehensive library of information articles for dōTERRA Member Services. In both these roles, I partnered with teams across the organization to develop user-focused support resources and established processes that would ensure content accuracy and continuous improvement. These experiences strengthened my ability to simplify complex information, manage interdepartmental priorities, and advocate for the needs of end users.
Outside of marketing, my background includes editorial work in publishing, freelance writing, and product copywriting, experiences that have shaped my belief that great communication is at the heart of every successful enterprise.
Professional Experience
Senior Marketing Manager
dōTERRA Canada
Duration
March 2025 – Present
Description
Spearheads the planning, execution, and optimization of monthly sales strategies, product launches, and promotions in collaboration with operations and sales teams. Develops content strategy, directs creative processes, and maintains consistent messaging across web, email, social media, and paid campaigns.
Highlights
- Manages project timelines and workflows, coordinates the creation of creative assets, and ensures timely completion of all of campaign deliverables.
- Reviews campaign performance to identify optimization opportunities amd Implements data-driven improvements.
- Promotes virtual and in-person events and through targeted messaging campaigns.
Content Manager / Senior Copywriter
dōTERRA Canada
Duration
February 2020 – March 2025
Description
Crafted content strategy and produced campaign materials across all dōTERRA Canada marketing channels. Delivered engaging content for emails, websites, blogs, e-commerce, social media, and print literature.
Highlights
- Developed DIY and wellness lifestyle content, driving audience engagement.
- Wrote compelling e-commerce descriptions, boosting online sales.
- Coordinated campaign materials across multiple channels, ensuring consistent messaging.
Help Center Project Manager
dōTERRA International
Duration
October 2018 – February 2020
Description
Collaborated with member services director to plan and develop help articles for online help center launch. Conducted interdepartmental research to ensure content accuracy and relevance. Maintained ongoing updates to enhance user experience.
Highlights
- Coordinated with cross-functional teams to ensure information accuracy.
- Streamlined article maintenance processes for improved efficiency.
- Championed user feedback integration to refine help resources.
Content Manager / Senior Copywriter
dōTERRA Canada
Duration
February 2020 – March 2025
Description
Developed and maintained a comprehensive knowledge base for dōTERRA Member Services. Authored and edited information articles to grow and enhance internal resources. Ensured content accuracy and relevance to support team efficiency.
Highlights
- Created user-friendly articles for easy searchability and digestibility.
- Collaborated with departments to gather and verify information.
- Improved knowledge base organizational structure for better navigation.
Editorial Intern
Collective Tales Publishing
Duration
August 2020 – November 2020
Description
Evaluated short story submissions for quality, originality, and adherence to submission guidelines. Drafted concise summaries for publisher reviews. Conducted initial copy and line editing of accepted works.
Highlights
- Collaborated with editorial team to enhance manuscript quality.
- Assisted in maintaining a database for tracking and ranking submissions.
Freelance Copywriter
The Hired Pen Agency
Duration
August 2018 – May 2019
Description
Crafted engaging articles and blog posts for diverse client websites, focusing on health, wellness, lifestyle, news, and clinical research.
Highlights
- Developed content that enhanced client visibility and user engagement.
- Optimized articles for SEO to improve search rankings.
- Delivered projects on time, maintaining strict quality standards.
Product Copywriter
First Tactical
Duration
July 2015 – October 2015
Description
Crafted engaging e-commerce product descriptions for public safety apparel and tactical gear.
Highlights
- Developed clear, persuasive copy to drive online sales.
- Optimized descriptions for SEO to improve search rankings.
- Ensured consistency in tone and style across all product listings.
Education
Bachelor of Science in Communication
Southern Utah University
Emphasis
Strategic Message Design & Human Interaction
Graduation
February 2020 – March 2025
Honors
Summa cum laude
Course Highlights
- Marketing & Advertising
- Campaign Writing
- Strategic Campaigns
- Social Media Branding
Zoë Freeman | Portfolio 