How i work
If you’re reading this, I want to work for you…
My professional success – and yours – is a direct outcome of my fierce dependability, proactivity, keen marketing instinct, and natural leadership.
With my combined expertise and enthusiasm, we can accomplish amazing things together.
Campaign Management
From concept to completion, I manage project timelines, oversee content development, coordinate deliverables, and ensure that stakeholders remain aligned through every stage of the campaign lifecycle.
Content Strategy
My background crafting content for websites, social media, blogs, e-commerce platforms, and customer communications has given me a strong understanding of how to deliver consistent messaging across channels.
Copywriting & Editing
I am an advocate for the power of language in every corner of the customer experience, and I have the skill to support it. I write copy that is concise, compelling, and connects with people through the human quality of any brand.
Cross-functional Collaboration
I excel at understanding stakeholder needs, gathering information from subject matter experts, and connecting diverse departments through clear communication and aligned business goals.
Who I Am
Those who work with me know me as a highly organized, trusted collaborator with a passion for problem solving and a skill for empowering the people around me. I take pride in being someone who can connect people, create alignment, and help move projects forward with confidence and efficiency.
Whether I’m coordinating a campaign launch, managing competing priorities, or navigating organizational change, I bring a solutions-oriented mindset and a calm, collaborative presence.
Don’t just take it from me…
Here’s what my teammates have to say about me!
Zoë turns words into revenue. Her ability to create content is just out of this world.
Zoë seems to have an endless supply of amazing ideas. She brings so much value to every discussion.
She has an amazing way of expressing her thoughts and ideas in a way that makes great strategic sense!
Zoë has quick problem solving and is always willing to roll with the punches. She is super friendly and always willing to help.
I don’t think our Canadian market would be at the level we’re at without Zoë’s incredible leadership and management skills.
My expertise
Experience Highlights
Senior Marketing Manager
dōTERRA Canada
Duration
March 2025 – Present
Description
Spearheads the planning, execution, and optimization of monthly sales strategies, product launches, and promotions in collaboration with operations and sales teams. Develops content strategy, directs creative processes, and maintains consistent messaging across web, email, social media, and paid campaigns.
Highlights
- Manages project timelines and workflows, coordinates the creation of creative assets, and ensures timely completion of all of campaign deliverables.
- Reviews campaign performance to identify optimization opportunities amd Implements data-driven improvements.
- Promotes virtual and in-person events and through targeted messaging campaigns.
Content Manager / Senior Copywriter
dōTERRA Canada
Duration
February 2020 – March 2025
Description
Crafted content strategy and produced campaign materials across all dōTERRA Canada marketing channels. Delivered engaging content for emails, websites, blogs, e-commerce, social media, and print literature.
Highlights
- Developed DIY and wellness lifestyle content, driving audience engagement.
- Wrote compelling e-commerce descriptions, boosting online sales.
- Coordinated campaign materials across multiple channels, ensuring consistent messaging.
Zoë Freeman | Portfolio 