Portfolio
Below is a sampling of my recent work, plus a few other relevant highlights. It’s by no means exhaustive, but the featured examples represent the most common elements I handle on a day-to-day basis. I hope they give you an idea of the general scope of my marketing experience!
To view my most recent work in real time, you can visit the doTERRA Canada website: www.doterra.com/CA/en
Ecommerce Descriptions
Product Description
MetaPWR™ Advantage
Live Your Most Empowered Life
Product Description
dōTERRA Easy Air® Blend
Light as Air
Product Description
dōTERRA On Guard® Blend
Always Be On Guard
Product Description
Tea Tree Essential Oil
Famously Fresh
Product Description
dōTERRA Immortelle®
For a Youthful Glow
Product Description
dōTERRA ZenGest® Blend
Blogs
Blog
dōTERRA® 30-Day Habits Challenge
Blog
Building Sleep Habits with dōTERRA Serenity®
Blog
Shinrin-Yoku: How to Forest Bathe
Blog
Customize Your Routine with MetaPWR™
Blog
Blog Spotlight: MetaPWR™ Advantage
Blog
Blog Spotlight: Birch Essential Oil
Marketing Emails
Emails
Monthly Newsletters
Emails
Product Launches
Emails
Anniversary Promotion
Emails
dōTERRA® Spring Summit
Print Projects
Welcome to dōTERRA® Introductory Booklet
I conceptualized, planned, wrote, and designed this piece of printed welcome literature for new dōTERRA members. It is now included in all first-time orders across Canada.
dōTERRA® Living Magazine
2021 / 2022 Issues
I contributed several original articles to the final two Canada publications of the dōTERRA Living Magazine, a now-retired, bi-annual lifestyle magazine.
Editing Internship:
Collective Tales Publishing
During an internship for an indie publishing house based in SLC, I screened and edited short story submissions for the publisher’s 2020 fantasy anthology.
Promotional Campaigns
Launch Campaign: dōTERRA® sun
For the release of this major product line in Canada, I helped prepare and execute a marketing campaign across website, email, blog, and other digital media channels.
Launch Campaign: dōTERRA® abōde
For the release of this major product line in Canada, I helped prepare and execute a marketing campaign across website, email, blog, and other digital media channels.
Promotional Campaign: dōTERRA® BOGOs
Buy One, Get One deals are a regular part of dōTERRA’s promotional calendar. Each requires a robust communication mix across website, email, and other digital platforms.
BOGO Week Bonus! Free Gift with Purchase
To help incentivize our customers to order multiple BOGO pairs during our recurring BOGO week promotions, my team and I introduced the idea of running a secondary promotion that offers an additional freebie on larger orders.
Other campaigns and projects I’ve completed not represented in this portfolio include:
- Flash sales and flash BOGOs
- Limited-time and holiday product listings
- dōTERRA Convention (marketing and staffing)
- And much more!
Zoë Freeman | Portfolio 