BOGO Week Bonus: Free Gift with Purchase
To help incentivize our customers to order multiple BOGO pairs during our recurring BOGO week promotions, my team and I introduced the idea of running a secondary promotion that offers an additional freebie on larger orders.
The Main Idea
When customers place an order of a certain product value (PV) during the week of BOGOs, they get an additional free product with their order.
Key Points:
- The free product is a limited-time exclusive and not something they can regularly purchase.
- They can get this free product even if they do not purchase any BOGOs, HOWEVER:
- The value they need to order happens to be the value of 3-4 of the BOGO pairs together.
Takeaway: The best way to get the most free product in a single order is to hit the PV requirement by purchasing multiple Canada BOGOs!
Free Gift promotional Assets
FAQ
Free Gift With Purchase
Just when you thought BOGO week couldn’t get more exciting, we added an exclusive bonus offer to sweeten the deal.
We run run a mini-campaign for this Free Gift promotion alongside our BOGO campaign using all the same marketing tactics, including:
- A homepage web banner
- An informative webpage with promotion and product details
- Educational assets and web resources about the free product
- A page for the free product in the BOGO eBook
- A plug in the BOGO email campaign
- Social media promotion
- Digital asset creation for our distributors
Zoë Freeman | Portfolio 