ABOUT ME
I am a one-two punch of tenacity and talent. Not only am I a hardworking and passionate writer with a knack for detail, I am also a wicked-fast study and can adapt to changing project demands with both grace and proficiency. I can manage myself and others incredibly well, but I also take direction and feedback with enthusiasm.
Call me a creative chameleon: I thrive on the challenge of disappearing into a company’s identity and enriching it with my own strengths and perspective. I write copy that is concise, compelling and connects with people through the human quality of any brand.
Most importantly, I will always play hard for the team and place people before pride. To me, an employer’s investment in me is the ultimate praise and make it my mission to return on that investment in the quality of my work.
Thank you for your time and consideration. I hope you enjoy my portfolio!
Experience Highlights
2020 – Present
Marketing Content Manager
Senior Copywriter
dōTERRA, Canada
- Plan, execute, and coordinte targeted marketing campaigns and strategies across multiple digital media channels.
- Write clear, engaging copy for all corporate marketing channels, including website, e-commerce descriptions, blogs, social media posts, email, paid ads, magazines, and other print literature.
- Manage a small team of writers and review all content projects to ensure a uniform and engaging “dōTERRA Canada voice” across all platforms.
- Plan, coordinate, and execute regular refreshes of existing web, digital, and print materials.
- Work closely with web teams to manage and update product listings and shop descriptions, promotional web copy, blogs, banners, etc.
- Coordinate with operations and finance departments to plan and execute a yearly calendar promotion based on inventory and sales projections.
2018 – 2020
Help Center Content Manager
dōTERRA INternational
- Authored, published, and maintained all help articles found at help.doterra.com during its first year of development.
- Monitored and optimized site and page performance using Google Analytics insights.
- Developed a style guide for future help center developers and writers
Education
2019-2021
Bachelor’s Degree
SOUTHERN UTAH UNIVERSITY
Major: Communications
Emphasis: Strategic Message Design & Human Interaction
GPA: 3.9
Honors: summa cum laude
Top Courses:
- Marketing & Advertising
- Campaign Writing
- Strategic Campaigns
- Social Media Branding
- Social Media Branding
Strengths & Skills
- Copywriting + Editing
- Multi-channel Marketing
- Content + Campaign Strategy
- Project Management
- Performant Analytics
- Exceptional Attention to Detail
- Analysis + Problem Solving Skills
- SEO Techniques
- Familiarity with HTML, CSS, Python
- Familiarity with WordPress, Wix, Squarespace, Salesforce
Zoë Freeman | Portfolio 